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Turn on the VCR, of course—video dating was online dating’s precursor. Most video dating services, write Ahuvia and Adelman, had people review written descriptions, then photos of potential candidates, then two to ten-minute videos showing possible dates responding to questions.If they were interested, their potential match would watch their video before going on a face-to-face date.

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“Our profiles already do a great job, but video creates the opportunity for our members to learn about potential matches in a way that simply can’t be captured with still photos and text.​” The company will also encourage video adoption, too, by showing Hinge profiles with video to five times more people it says.

Meanwhile, Zoosk’s newer product Lively is hoping to capitalize on video to bring more people to its app.

That version of the app will support Bumble Bizz, but will also introduce features that let you craft different profiles for dating, friends, and professional networking.

Similar to Snapchat and Instagram, Bumble will support short-form videos recorded live or in the past 24 hours, which can be either posted to your profile for all to see, or only shared with matches.

Again, the idea is that using video can show off someone’s personality much better than static, photo-only profiles.

Now, Zoosk is pushing the bar even further in terms of video with the launch of live video chat.The feature, which will be public on Wednesday morning, is designed to help users make connections with people that extend beyond dating.In the updated app, users will be able to pick a topic and start chatting with others who are also available to chat.This continues the dating service’s larger mission of helping users find relationships, not casual encounters.​”​On Hinge we encourage our members to be authentic with one another because we know that leads to the best connections,” explains Hinge founder and CEO Justin Mc Leod.“Lively is about creating fun ways to help people connect, not just match,” says Zoosk’s SVP of Product Behzad Behrouzi.