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Because if it doesn’t catch his interest right away, it only takes a single click for him to find one that does.The good news is that unlike a lot of things in life, your profile is easy to change and update.You’ve got your sweatpants on, ordered enough Thai for two but only for one, and there’s a bottle of open booze somewhere in the room — you must be single on Valentine’s Day. And I’m probably doing the exact same thing, with one big difference: instead of crying my way through…er, I mean dry-eyed watching a cheesy romcom, I’ve got my computer open, and I’m working overtime.

Some statistics show that for every man over 50, there are up to 5 women; over 60, ten women, and so on. The days of sitting back and waiting for anything incoming are over.

If you want to be noticed and rise to the top, it pays to create the best possible profile and keep it polished and shiny.

It expands your dating pool exponentially, opens you up to new experiences and people, and pretty much the entirety of the single (and some of the not-so-single) population is doing it. When I launched my business two and a half years ago, I had no idea what the response would be like, so I charged for a complete makeover. This is your romantic life that we’re talking about.

The stigma is gone — and don’t listen to anyone who disagrees. Today, my clients zip their credit cards to the tune of anywhere around 0 to 0 (though I spill 144 pages of easy, actionable advice in my new book, for those on a budget). To be completely corny and completely honest, these sites and apps can help you find the most important person in your life — and they all require some sort of profile (yes, even a series of photos counts).

Yes, you heard me — I craft other people’s online dating pages for Tinder, Ok Cupid, Our Time, you name it.

From choosing and editing their photos to providing individual advice to completely writing (or rewriting) personalized summaries, through Profile Polish I’ve remade thousands of profiles for people around the world. Is it attracting the interest of couch potatoes, the chronically ill or the guys just looking for a little action?If so, you are likely making at least one of the mistakes commonly made by women over 40 who are using online dating as their new discos. ) Unfortunately, all it takes is one major profile mistake to potentially sabotage any chance of finding love — or even a few good dates.The Internet is ripe for deception: misleading usernames ("buffjuggernaut25"), misleading incomes ("0,000 , if you count my life insurance premium), and shockingly flattering photos taken from angles that no human will even be seen from in a naturally occurring situation.An e-relationship could last for two months on carefully researched e-mails, filled with opinions copied and pasted from hip trade publications and the latest Yahoo news headlines.That goal alone, though, can be paralyzing, giving even writers writers’ block and above all making the majority of profiles…let’s just say lacking the personality they so desperately need.