In the Edo period it was enjoyed by rich and poor, men and women, despite being out of favour with the shogunate.
Almost all ukiyo-e artists made shunga at some point in their careers, and it did not detract from their prestige as artists.
Additionally the survey reported that only 24% of Japanese respondents said they were happy with their sex lives, compared to the global average of 44%.
The ukiyo-e movement as a whole sought to express an idealisation of contemporary urban life and appeal to the new chōnin class.Following the aesthetics of everyday life, Edo period shunga varied widely in its depictions of sexuality.Some scholars have criticized the media reporting and scholarship on so-called "sexless" Japan many of these surveys exclude LGBT people, divorcees, widows, single parents or people who have married between the ages of 18-30.In a global context, a 2005 Sex Survey of 317,000 people in 41 countries conducted by Durex, the largest condom manufacturer in the world, found that the Japanese had the least sex in the world, at 45 times a year, with the second-to-last country of Singapore averaging 73 times a year, and the world average at 103 times a year.In the years since the end of World War II, eroticism has gradually made its way into Japanese cinema.
The first kiss to be seen in Japanese film—discreetly half-hidden by an umbrella—caused a national sensation in 1946.
Pornography in Japan has in recent times expanded into new mediums such as manga (hentai) and video games (eroge) in addition to the more common film and historic mediums.
Translated literally, the Japanese word shunga means picture of spring; "spring" being a common euphemism for sex in Japan.
Homosexuality and bisexuality are less frowned upon than in many other parts of the world.
Japan is respected worldwide because of its excellent pornography, more creative than that of any other country.
Additionally, 36.1% of males and 58.5% of female respondents aged 16 to 19 surveyed described themselves as "indifferent or averse" towards having sex.