These cover a range of acronyms related to online business that could come up in a chat with the IT team or when dealing with a customer support ticket.In either case, you don’t want to be nodding along without knowing what’s being discussed. API: An “application programming interface” is a set of rules for how pieces of software interact.
Saa S: This is an abbreviation for “software as a service,” which is a subset of companies that are in the business of providing software programs.30.
SEM: “Search engine marketing” is how businesses leverage search engines for marketing purposes.31.
PPC: “Pay per click” is a metric for advertising costs that’s the same as CPC.21. ROI: “Return on investment” measures the money you make in relation to the money you spent to make it.
It’s a way of assessing the success of certain promotional or advertising efforts.23.
Acronyms are a natural fit for social media networks.
These platforms are based on short and snappy communication, so it makes sense for people to rely on abbreviations, especially for common phrases.
This can be an outside service used for email blasts to your audience or for powering your internal team communications.26.
HTML: You see these letters all the time, and they stand for “hyper text markup language.” It’s the coding language used to build all webpages.27.
KPI: A “key performance indicator” is a metric your team or business uses to measure success in achieving goals.
For social media, this could be a measurement of engagement, conversions, shares or clicks, depending on your purpose in being on those networks.20.
To start, it’s probably most helpful to review some of the common acronyms that are tied to specific social media networks. PM: “Private message” is the more general term for any one-on-one communication that’s not visible to the public. RT: A “Retweet” is when you publish somebody else’s Tweet, in its entirety, to your own feed.