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After the event is over, the daters submit to the event’s organizers the names of the individuals they would like to see again.

NY Minute Dating is the singles events leader of New York.Our customers are young single professionals in their 20s, 30s, and early 40s.They found that when the number of participants in a speed-dating event increases, people lean more heavily on innate guidelines, known as heuristics, in their decision making.In essence, heuristics are ingrained rules of thumb that allow us to save effort by ignoring some of the information available to us when we evaluate our options.Participants presented with a broad array of potential partners more closely aligned with their anticipated ideal did not experience greater emotional satisfaction than when presented with fewer options.

Prior research by Lenton and Francesconi provides some insight into why people might struggle with speed dating.For example, in those events with a relatively large number of participants, the researchers discovered that people attend predominantly to easily accessible features, such as age, height, physical attractiveness, and so forth, rather than clues that are harder to observe, for example, occupation and educational achievement.These rules of thumb are evolutionarily adaptive, however, and not necessarily a bad thing.Knowing how your environment influences your mind-set, a quality known as ecological rationality, can help you make the choices that are best for you.Decisions, Decisions Traditional dating can seem haphazard, contingent on seemingly minor details such as whether you signed up for the right yoga class or patronized the same bar as your future love interest.Lenton and University of Essex economist Marco Francesconi analyzed more than 3,700 dating decisions across 84 speed-dating events.